Ford Focus Spirited Driving
ASSIGNMENT:
Write the product training for the then all-new Ford Focus
INSIGHT:
Focus was designed for a younger generation of buyers. Communicate this by writing the training brochure in a young, fun style not typical for the genre.
RESULTS:
Ford’s retail sales force not only understood the new Focus selling features, but also the new younger buyers it attracted and how to engage with them. This helped deliver Focus sales success.
