Keith Stentz, Creative SHEPHERD

Having successfully worked as a copywriter and creative director for multiple agencies before transitioning to freelance, I know how to make clients happy, and get projects completed on-time.  My experience allows me to seamlessly work on marketing and advertising copy, social content, new business proposals, catalogs and more.

Advertising Copywriting and Creative Direction

20+ years of accomplishments including:

·       Created and wrote consumer brand, product and retail messaging in all media for automotive, beer, candy, housing and public service clients. Automotive clients included Buick, Chevrolet and GMC national and regional programs. B2B included trade journals, catalogs, merchandising materials, and trade show content.

·       Created and wrote the campaign cited by GM corporate marketing staff as “a campaign to emulate”.

·       One of 4 founding directors of a McCann Erickson office cited by Advertising Age as a “prototype of the future”. Tripled above and below-line billings. Elevated it to one of the Top 15 Best creative offices of McCann Worldwide.

·       More than 100 creative awards including CLIO, Detroit, New York, London and Irish Advertising Festivals.

Marketing Copywriting and Creative Direction

10+ years of accomplishments including:

·       Writing impactful proposals resulting in more than a dozen new clients for two different companies.   

·       Writing web, e-learning, experiential and mobile learning solutions, brand to dealer communications, and consumer events for global automotive clients Audi, Ford, Lincoln, Volvo, Mercedes-Benz and all GM brands.

·       Creating and writing Audi’s CRM email, direct mail, brochures and live-event messaging.

·       Writing articles for Audi’s owner magazine and Honda’s news magazine to dealership sales staffs.

Adjunct Professor, Advertising, College for Creative Studies, Detroit

Breaking down the barriers and exploding the myths that prevent a higher level of creative thinking and results in impactful advertising that engages and creates product and brand advocates.

Writing Services

• Proposals

• Brochures

• Catalogs

• Marketing Copy/Content

• Training Materials

• Public Relations Content

• Blog Articles

• Stuff your staff doesn’t want to do

Education / Consulting Services

• Creative Boot Camp

• Project Briefs

• Consumer Insights

• Writing Tutor

• Creative Evaluation/Critique

• Brainstorming Sessions