Focus was designed for a younger generation of buyers. Communicate this by writing the training brochure in a young, fun style not typical for the genre.
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The facilitator is product knowledgeable and vehicle interest is high, Rather than a formulated script, provide key points to cover at each stage of the walkaround so that he/she can engage with the audience, request and answer questions, and make the experience more interactive for the audience.
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While Ford had several new police vehicles to present, engage and activate the audience by focusing on their all-new Interceptor SUV Hybrid which is a new kind of police vehicle.
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Understanding that these dealer principals, many of whom were dealership owners, were wealthy individuals. Ensure that event locations offered the highest levels of luxury and that the VEA winners would find desirable. Ensure that every communication, messages and gifts were of the highest order. Provide superior concierge services.
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Maserati’s history and heritage is uniquely Italian. Immerse dealership retail staff in this heritage through direct experiences such as a taste of the cheese that is only available in the small Italian areas where Maserati was founded. Include this heritage as part of their product training and customer presentations.
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Go beyond the normal owner benefits (warranty, etc.) and include invitations to Audi racing events and accessories that are uniquely Audi. The portfolio was presented by the Sales Consultant when the customer took delivery of his/her new Audi.
Read MoreCreative department needs a kick in the ass? Not feeling like you’re getting the creative innovations you should be getting? Let me put my years of work in advertising and teaching at the College of Creative Studies to use for you! WHAT YOU GET: Ability to develop more effective creative solutions because your creatives will have deeper insight into advertising possibilities.
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