Audi Portfolio of Owner Privileges
ASSIGNMENT:
Create an owner’s portfolio that reinforces the new owner’s perception of Audi as a premium luxury brand
INSIGHT:
Go beyond the normal owner benefits (warranty, etc.) and include invitations to Audi racing events and accessories that are uniquely Audi. The portfolio was presented by the Sales Consultant when the customer took delivery of his/her new Audi.
RESULTS:
Audi put the portfolio into production for their dealers.